A new episode
When everything is crumbling around you, you have two
choices: the easy way out or the determined way forward. The
new Lacoste campaign tells the story of this decisive moment –
when taking a risk is the most beautiful thing to do.
Kévin Azaïs as the loyal man
Behind the Scenes
How do you illustrate emotional turmoil? Go behind the scenes to discover the set design and construction.