A new episode

When everything is crumbling around you, you have two
choices: the easy way out or the determined way forward. The
new Lacoste campaign tells the story of this decisive moment –
when taking a risk is the most beautiful thing to do.
#lacosteinside

A new episode

When everything is crumbling around you, you have two
choices: the easy way out or the determined way forward. The
new Lacoste campaign tells the story of this decisive moment –
when taking a risk is the most beautiful thing to do.
#lacosteinside

The Couple

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Oulaya Amamra, as the bold woman

At first, the easy option beckons and the gulf between them widens. A sudden relization awakens her determination. She strenthens her resolve, ready to change her destiny
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Kévin Azaïs as the loyal man

Confused, passive, he does nothing, letting her get away. One look from him is enough to bring her back. His hand reaches out to his future.

Behind the Scenes

How do you illustrate emotional turmoil? Go behind the scenes to discover the set design and construction.

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CreativeTeam

Directed by the French collective Megaforce, known for their powerfully gripping videos, the film shows how determination and an elegance of mind can triumph over adversity.